5 Reasons to Hire a Freelance Marketing Strategist
The business landscape has changed dramatically over the past nine months. More people are working from home, businesses have pivoted to find new ways to serve their clients, and employee turnover has spiked—even amid record unemployment rates. The latter scenario, driven by many workers looking for more flexibility, has also caused the gig economy to expand at a rapid rate with more professionals being hired for hourly, part-time and project-based roles. According to the latest data from Statista, the number of employed freelancers in the U.S. in 2020 reached 64.8 million, and is expected to grow to 86.5 million in 2027 meaning that over 50 percent of the U.S. workforce will be freelancing. You may not have considered hiring a freelancer before, but with more talented individuals now available offering businesses flexibility, quality work and specialized skillsets, the timing is ideal. Here are five reasons to consider adding a freelance marketing strategist to your team in 2021.
1. Flexibility & Fluidity
Labor consumes a significant slice of any businesses budget and often, it isn’t efficient to hire a new full-time employee to finish a project or fill a business gap. Plus, onboarding a new in-house resource is time consuming, and you may not be able to wait if an urgent deadline is looming. A freelance marketing strategist allows you to get critical work done while simultaneously balancing the ebbs and flows in demand for talent. You work with a freelancer when you need to, not when you don’t.
Freelancers are also extremely adaptable and available on short notice to support your ever-changing and ad hoc business needs. Compared to an agency environment where you typically work with multiple staff, a freelance relationship gives you direct access to a dedicated resource who is handling your business exclusively.
2. Results with Quantity & Quality
Hiring a freelance marketing strategist with refined and specialized skills means that often, they can start on and complete work more quickly and efficiently than your own in-house team. And often, you can’t justify pulling your existing team members away from work they are already doing. In these cases, freelancers can put your project at the top of their list. In addition, because freelancers run their own business, their number one goal is to impress clients and land repeat business which means that they deliver exceptional work on time and on budget.
3. Specialized Skillsets
If you are venturing into new marketing territory and don’t have the right talent in place, the specialized skillset of a freelance marketing strategist can help guide you through. Most freelancers don’t join the gig economy until they have a solid number of working years under their belt and perfect their craft. This means that they are ready to hit the ground running and can start on projects right away. A freelancer’s ramp up time is minimal, no training is required, and they can get down to business immediately.
4. Significant Cost Savings
When scouting and interviewing freelancers, some companies initially experience sticker shock, but you shouldn’t be deterred by the price tag. You have to break down the numbers and realize that although freelancers may charge a higher hourly rate than what you’re paying your employees, you don’t pay for a freelancer’s payroll taxes, health benefits, retirement funds, office space or computer equipment.
5. More Time to Focus on Your Business
As a business owner or executive, you may not always have ample time to devote to your marketing strategy or deliverables. Engaging a freelance marketing strategist puts consistent momentum behind your marketing so that you can focus on your broader business goals and objectives.
Add a Freelance Marketing Strategist to Your Team
If you want to fold more flexibility into your business operations, attain higher quality work more quickly, up-level your output with a specialized skillset, save on costs, or carve out more time to focus on other areas of your business, it’s time to test the waters by adding a freelance marketing strategist to your team. Let’s talk to discuss how we can help fill your marketing gaps. Our marketing services include strategy, product & solutions messaging, customer segmentation, content marketing and brand building. Whether you need to build a marketing strategy for 2021 or augment your existing team for a single project, we can help.
