
Why You Need a GTM Plan—for Every Single Launch
Have you ever been involved with bringing a product, solution or new venture to market? I have—lots of times—and it is no easy feat. In my 20 years as a marketer, I have learned that with each launch, a step-by-step yet adaptable strategy is key to success.

5 Reasons to Hire a Freelance Marketing Strategist
The business landscape has changed dramatically over the past nine months. More people are working from home, businesses have pivoted to find new ways to serve their clients, and employee turnover has spiked—even amid record unemployment rates.